Somm Kits Explained

We offer curated collections of wines called the Somm Kits, a little collection of wines in a theme that come with a TON of education. But The Wine Workshop is not a wine retailer and we don’t actually sell you the wine.

Let me explain how this works.

The ‘buy-in’ for a Somm Kit is only $12. That cost is fully offset (and then some) by the pricing that we negotiate on your behalf on both the wholesaler and retailer ends. We do not earn a percentage of the sale; this is totally transparent.

So what does that $12 get you? Several important things.

  • A discount on the wines that makes up for the $12 ‘buy-in,’ and then some.
  • Entertaining and detailed notes on all the wines, written by me with independence and personal opinions, on what the wine is and what to do with it. These notes are in a fun “cellar tag” format for you (see below).
  • A video explaining all the wines as we taste through them, helping you figure out when you want to pop them and how best to enjoy.
  • Links, articles, maps, and more to learn all about the particular subject.
  • Access to over 25 years of independent sommelier wine experience to make a curated collection that is all about bang for the buck.
  • We don’t sell wine, we sell knowledge and learning. Therefore there’s no ‘sales pitch’ on the selections … they are simply some of the best wines we find in a given category.
An example of our custom cellar tags, allowing you to catalog the bottles at home. Each wine comes with an easy “What it is” and “What to do with it” explanation. This is in addition to the detailed video of us tasting through and talking about the wines.

Once your ‘buy-in’ order is placed at The Wine Workshop, you receive an email with the link to the info page, and we forward your order to our partner wine shop who will contact you to complete the transaction. We work mainly with North Loop Wine and Spirits in Minneapolis, Minnesota for order fulfillment, but you can choose any independent wine retailer in Minnesota for your kit (just email us when placing your order). Shipping is often available for those outside of Minnesota.

Sommelier and wine educator Jason Kallsen handpicks every wine in the Somm Survival Kits.

Over two decades of independence in the wine world, with no financial ties to any importer, wholesaler, or retailer, allows us to use our knowledge of trends, hot producers, great winemakers, vintages, and styles to curate a pack of wine around a particular theme, and negotiate a great price for you.

The wholesalers love it because it moves cases of wine. The retailers love it because it’s a sale for them with no extra work other than packing the wine up. The consumer loves it because it brings great wine at a great price to your doorstep.

But wait! There’s more!

Each Somm Kit includes instant access to a page on our site detailing the wines. You’ll get notes on the wine that you can cut out and hang from the bottles, with explanations of what the wine is and what to do with it. You’ll also get a video with me explaining each wine in detail so you can pop it at the right time and for the right reasons. Plus you’ll get links and articles galore to learn more about the topic.

It’s a win-win-win for everyone involved.

Further questions? Shoot me an email at and I’ll get back to you.